So far we have three planned aspects to our web feature. These are:
1. News and feature articles which will educate retailers on how consumer patterns are changing. I would recommend that we use as much primary data as we can. This could include the 2011 Digital Media Research Overview as well as the Colmar Bruton Market Research Form.
1. News and feature articles which will educate retailers on how consumer patterns are changing. I would recommend that we use as much primary data as we can. This could include the 2011 Digital Media Research Overview as well as the Colmar Bruton Market Research Form.
2. Interviews, Vox Pop’s and Testimonials from designers, experts and consumers. I thought perhaps we could try and get in contact with expert Dr Paul Harrison from the Australian consumer and marketing website Tribal Insight as well as perhaps Terri Winter who is the founder of the Sydney based design store Top 3 by Design which has been selling successfully online since 2001.
3. Tutorials that will include useful tips for retailers designing a site.
Lecture 4 reflects on the idea described by Barry Wellman in his ‘Personal Relationships: On and off the Internet’ (2006) of the ‘intimate stranger’. The Internet provides a platform for users to establish relationships based on trust with complete strangers. Considering the following table from the 2010 Nielsen Global Consumer Report it is evident that Internet users really do value and trust the opinion of others especially when it comes to purchasing something online. Perhaps one of our tutorials can focus on different ways retailers could build a review service into their site.
An example is the American Apparel online store which invites users to both rate the item out of five stars as well as write a review for other users.
Lecture 4 reflects on the idea described by Barry Wellman in his ‘Personal Relationships: On and off the Internet’ (2006) of the ‘intimate stranger’. The Internet provides a platform for users to establish relationships based on trust with complete strangers. Considering the following table from the 2010 Nielsen Global Consumer Report it is evident that Internet users really do value and trust the opinion of others especially when it comes to purchasing something online. Perhaps one of our tutorials can focus on different ways retailers could build a review service into their site.
An example is the American Apparel online store which invites users to both rate the item out of five stars as well as write a review for other users.
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